Strategic architecture for founders, creators, and next-generation brands.
mute & M U S E works with individuals and teams whose work depends on clarity, perception, and intellectual authority.
mute & M U S E works with individuals and teams whose work depends on clarity, perception, and intellectual authority.
I help you define:
- what you stand for,
- how you are positioned,
- and how your work scales
- how you are positioned,
- and how your work scales
strategically, operationally, and publicly.
This is not execution-heavy marketing.
This is structure, precision, and long-term leverage through internal alignment.
This is structure, precision, and long-term leverage through internal alignment.
Ways to work together
For founders, thought-leaders, visionaries, artists and creators at a launch, pivot, or growth threshold.
2. Narrative, Messaging & Thought Leadership
For those who need their inner vision and message to land with precision.
3. Social Presence Architecture
For visible brands that want consistency without chaos.
4. Operations & Systems Design
For founders and teams who need internal clarity.
5. Growth & Monetisation Architecture
For those transitioning from time-based work to scalable income.
How I work
Working together
Includes:
- Brand and market positioning
- ICP & audience psychology
- Competitor and landscape analysis
- Offer clarity
- Astro-informed strategic analysis (used as a decision lens, not belief work)
- ICP & audience psychology
- Competitor and landscape analysis
- Offer clarity
- Astro-informed strategic analysis (used as a decision lens, not belief work)
Outcome:
Clear positioning, strategic focus, and a grounded direction for growth.
Includes:
- Brand voice & tone
- Core messaging
- Thought leadership angles
- About pages and positioning statements
- Platform-specific narrative (LinkedIn, X, Instagram)
- Core messaging
- Thought leadership angles
- About pages and positioning statements
- Platform-specific narrative (LinkedIn, X, Instagram)
Outcome:
A coherent message that translates across platforms without dilution.
Includes:
- Platform strategy
- Content pillars
- Posting logic and cadence
- Voice calibration
- Optional post writing (limited, strategic)
- Content pillars
- Posting logic and cadence
- Voice calibration
- Optional post writing (limited, strategic)
Not included:
- Daily engagement
- Community moderation
- Inbox or DM management
- Community moderation
- Inbox or DM management
Outcome:
A strategic social presence that supports authority rather than drains energy.
Includes:
- Workflow architecture
- Documentation and SOPs
- Content systems
- Knowledge organisation (Notion / Drive)
- Structural clean-up and refinement
- Documentation and SOPs
- Content systems
- Knowledge organisation (Notion / Drive)
- Structural clean-up and refinement
Outcome:
Order, clarity, and systems that support growth instead of slowing it down.
Includes:
- Offer refinement
- Monetisation pathways
- Funnel and product logic
- IP extraction (turning expertise into assets)
- Strategic transition from services to products
- Monetisation pathways
- Funnel and product logic
- IP extraction (turning expertise into assets)
- Strategic transition from services to products
Outcome:
A clear path from delivery-based income to scalable intellectual assets.
Project-based or capped retainers
Clear scope, defined outcomes
Strategy-led, not execution-heavy
Designed to scale into systems, templates, or products
All collaborations begin with a short alignment call.
This ensures clarity, fit, and realistic scope on both sides.
This ensures clarity, fit, and realistic scope on both sides.
→ Inquiries: muteandmuse@gmail.com
