Portfolio of Work Experience
Personal Assistant at Sofia Sundari
Supported the founder of an international feminine embodiment brand through a blend of business structure, artistry, and emotional intelligence.
Website Optimisation:
Optimised, structured and managed the Website to align UX & SEO with brand personality.
Optimised, structured and managed the Website to align UX & SEO with brand personality.
Email Marketing:
Wrote, designed and coordinated email campaigns that nurtured a global community of thousands.
Wrote, designed and coordinated email campaigns that nurtured a global community of thousands.
Business Development, Customer Service & Sales:
Supported product launches, client onboarding, and course sales, ensuring seamless flow between creative vision and operational systems. Cold outreach to potential business partners (podcasts, influencers, ...).
Supported product launches, client onboarding, and course sales, ensuring seamless flow between creative vision and operational systems. Cold outreach to potential business partners (podcasts, influencers, ...).
Executive Assistant & Workflow Optimisation:
Streamlined daily operations, introduced clearer task systems, and improved efficiency across marketing and admin processes. Involved in marketing ideation and strategy to further spread Sofias work.
Streamlined daily operations, introduced clearer task systems, and improved efficiency across marketing and admin processes. Involved in marketing ideation and strategy to further spread Sofias work.
Event Planning & Coordination:
Assisted in organising luxury events and in-person immersions across Europe, managing communication, client experience and assisting Sofia Sundari both personally and in space-holding.
Assisted in organising luxury events and in-person immersions across Europe, managing communication, client experience and assisting Sofia Sundari both personally and in space-holding.
→ Developed a deep understanding of feminine brand psychology, high-end client communication, and digital intimacy at scale.
Growth & Marketing Consultant at Fidesium
Working with an innovative cybersecurity startup securing the Web3 landscape.
Content Strategy & Copywriting:
Creating human-centred, technically accurate marketing materials across the website, social media & email marketing.
Creating human-centred, technically accurate marketing materials across the website, social media & email marketing.
Growth Strategy:
Supporting outreach campaigns, sales funnels, and LinkedIn + X growth initiatives targeting Web3 startups and investors.
Supporting outreach campaigns, sales funnels, and LinkedIn + X growth initiatives targeting Web3 startups and investors.
Brand Positioning and Communications:
Helping clarify messaging and tone for both the customer and investor audience.
Helping clarify messaging and tone for both the customer and investor audience.
→ Combining analytical clarity with strategic storytelling to build credibility in complex tech markets.
Tutor - Philosophy & Applied Ethics, University of Basel
Guided students through the structures of reasoning, value, and clarity.
Supported first-year philosophy students in developing analytical thinking, conceptual precision, and intellectual confidence.
Supported first-year philosophy students in developing analytical thinking, conceptual precision, and intellectual confidence.
Teaching & Mentorship:
Led tutorials on ethics, logic, and philosophical writing, helping students build strong argumentative frameworks.
Led tutorials on ethics, logic, and philosophical writing, helping students build strong argumentative frameworks.
Exam & Essay Preparation:
Created structured summaries, exercises, and guided discussions tailored to each lecture cycle.
Created structured summaries, exercises, and guided discussions tailored to each lecture cycle.
Complexity → Clarity:
Translated dense philosophical texts into accessible, intuitive learning paths without losing depth or rigour.
Translated dense philosophical texts into accessible, intuitive learning paths without losing depth or rigour.
Academic Communication:
Provided feedback that strengthened writing, methodological discipline, and conceptual accuracy.
Provided feedback that strengthened writing, methodological discipline, and conceptual accuracy.
→ Developed a strong foundation in communication, pedagogy, clarity of thought, and guiding people toward intellectual self-trust.
Writer - Philosophy, Essays & Cultural Reflections
Through essays, philosophical reflections, and poetic commentary, I explore the human condition, love, value, embodiment, and the hidden architectures that shape our lives - first only in private, only lately openly to the world.
Read here.
Model - Editorial, Runway & Commercial
Exploring the body as art, presence as language, and beauty as philosophy.
Working across fashion weeks, campaigns, boutique designers, and editorial concepts.
Working across fashion weeks, campaigns, boutique designers, and editorial concepts.
Runway:
Debuted at Berlin Fashion Week, bringing precision, fluidity, and emotional awareness to the stage.
Debuted at Berlin Fashion Week, bringing precision, fluidity, and emotional awareness to the stage.
Editorial Vision:
Collaborated with photographers, stylists, and creative directors to translate concepts into visual identity and channel archetypes into stills.
Collaborated with photographers, stylists, and creative directors to translate concepts into visual identity and channel archetypes into stills.
Commercial Work:
Represented brands through a clean, refined aesthetic aligned with luxury and contemporary fashion.
Represented brands through a clean, refined aesthetic aligned with luxury and contemporary fashion.
Creative Direction:
Co-shaped moodboards, shot concepts, and artistic direction for portfolio and brand campaigns.
Co-shaped moodboards, shot concepts, and artistic direction for portfolio and brand campaigns.
Professional Range:
Experienced in studio, outdoor, movement-based, and atmospheric shoots (fog, low light, conceptual).
Experienced in studio, outdoor, movement-based, and atmospheric shoots (fog, low light, conceptual).
Embodiment:
Studied expression, posture, and micro-emotion - crafting a signature presence described as mystical, refined, and transformative.
Studied expression, posture, and micro-emotion - crafting a signature presence described as mystical, refined, and transformative.
→ Modeling becomes the convergence of art, psychology, and discipline - turning presence into message, image into meaning.
Hostess & Brand Ambassador - Luxury Events
Represented global brands with presence, poise, and emotional intelligence.
Worked across high-profile events, launches, and fashion environments in Europe, including Art Basel, Couture Fashion Night Zurich and more.
Worked across high-profile events, launches, and fashion environments in Europe, including Art Basel, Couture Fashion Night Zurich and more.
Client Experience:
Delivered impeccable guest interactions through warmth, precision, and high-end service standards.
Delivered impeccable guest interactions through warmth, precision, and high-end service standards.
Brand Embodiment:
Communicated luxury brand identity through posture, tone, and aesthetic alignment.
Communicated luxury brand identity through posture, tone, and aesthetic alignment.
Event Coordination:
Supported event teams with flow management, backstage organisation, and guest logistics.
Supported event teams with flow management, backstage organisation, and guest logistics.
Adaptability:
Navigated diverse environments, from corporate events to fashion weeks, with professionalism and intuition.
Navigated diverse environments, from corporate events to fashion weeks, with professionalism and intuition.
Interpersonal Excellence:
Strengthened social intelligence, communication, and the art of making people feel seen.
Strengthened social intelligence, communication, and the art of making people feel seen.
→ Refined the ability to hold space, embody brand identity, and maintain composure in dynamic, high-stakes environments.
Editor in Chief and Crypto Market Manager
Bridged the worlds of emerging technology and human storytelling.
Developed strategies that connected blockchain innovation with human understanding, balancing analytics with creativity.
Developed strategies that connected blockchain innovation with human understanding, balancing analytics with creativity.
Team Leadership:
Built and led a 10-person team, scaling a Web3 content and affiliation network, including DACH websites such as Blockchainwelt.de and Coin-Ratgeber.de.
Built and led a 10-person team, scaling a Web3 content and affiliation network, including DACH websites such as Blockchainwelt.de and Coin-Ratgeber.de.
Editorial & SEO Strategy:
Directed SEO and content frameworks that drove six-figure monthly traffic and strengthened organic credibility across multiple platforms.
Directed SEO and content frameworks that drove six-figure monthly traffic and strengthened organic credibility across multiple platforms.
Partnerships & PR:
Oversaw brand partnerships, influencer collaborations, and cross-platform campaigns across Twitter, Discord, and Telegram ecosystems.
Oversaw brand partnerships, influencer collaborations, and cross-platform campaigns across Twitter, Discord, and Telegram ecosystems.
Market Research & Storytelling:
Researched market trends and crafted narratives that made complex blockchain concepts accessible and trustworthy.
Researched market trends and crafted narratives that made complex blockchain concepts accessible and trustworthy.
Marketing & Communication:
Led multi-channel marketing strategy, aligning content, sales, and seo communication to enhance brand trust and visibility.
Led multi-channel marketing strategy, aligning content, sales, and seo communication to enhance brand trust and visibility.
Workflow & Automation:
Managed content systems and pipelines, optimizing performance through structured automation and clear communication flows.
Managed content systems and pipelines, optimizing performance through structured automation and clear communication flows.
Content Optimization:
Produced and refined educational and investment-related content, improving audience engagement, retention, and AI-driven discoverability.
Produced and refined educational and investment-related content, improving audience engagement, retention, and AI-driven discoverability.
→ Gained deep experience in decentralized ecosystems, digital trust, and community-based marketing within fast-evolving markets.
